![]() Given its AI and NLP background, there is immense scope for refinement as it gathers more data. In fact, ELSA has recorded more than 70,000 installs from across Maharashtra, Tamil Nadu, Karnataka, Telangana, Uttar Pradesh, and the National Capital Region.Īt present, the app has around 40 dialects on its platform and plans to take the number to 100 in the next one year. In three years, the app has witnessed more than half a million downloads, without any kind of marketing efforts.Īccording to Manit, ELSA has been scoring high on all parameters in India – monthly or daily active users, time spent on the app, and number of assessments taken. Though ELSA was officially launched in India in September this year, it has been around for some time now. ELSA is focused on American English as Manit believes it is the commonly-used business language across the world. It also has a dictionary to enable proper sentence construction along with picture elements for more clarity. ELSA has its own 6,000 chapters pre-built with over 100 modules to help users improve their English-speaking skills. The app also maps specific requirements of the individual, based on their mother tongue. “Once a person takes a test, ELSA automatically builds a curriculum for you to improve,” Manit says. It lists out your strong points and the areas that need to be improved. This app provides instant feedback once you speak and gives detailed analysis. AI and NLP-driven ELSAĮLSA was built using artificial intelligence (AI) and natural language processing (NLP), catering to different native languages. “Our idea is to enable users to pronounce and speak in a clear manner so that other people understand and accept you unconditionally,” Manit says. Nine out of 10 Indians on the internet are non-English usersĮLSA was started by Founder Vu Van, a Vietnamese who secured admission to Stanford University, but was not socially accepted among Americans initially because many failed to understand what she spoke due to her accent. ![]()
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